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client profiles

A more in-depth look at the development of selected clients' branding and projects over time.

ArtsCard

Gwen Hughes

Pinky Swear Productions

A computer and a word processing program won't make you a bestselling novelist. Layout software and clipart don't make you a professional designer either.

Talent, skills, and experience do.

Use the drop-down menu above right, or links in the list below, to view samples. Keep in mind that a single piece may contain more than one example: for instance, a design project often includes the creation of a logo or copywriting.

  • publications: newspapers, magazines, newsletters, annual reports, books
  • marketing: brochures, posters, flyers, product sheets, catalogs, menus, ads, press kits
  • packaging/products: bottle and box labels, CD/DVD discs and cases, book covers, clothing
  • identity: logos, stationery
    Read Kate's article in Oz magazine on logo design Oz magazine article on logo design
  • environmental: signage, installations
  • copy & content: advertising, press releases, feature articles and columns, proposals, scripts, web pages, proofreading
  • web sites: creative and organizational consulting, content development, simple HTML and CSS coding (custom design and modify templates), image creation (backgrounds, buttons, rollovers, etc.)

amen!

direction signs"Let me make one thing perfectly clear: I like art, graphics, aesthetically pleasing designs, beauty. I want pleasurable things in life. My argument is against gratuitous graphics. I want appropriate design, design that fits the needs.

"I champion human-centered web sites: where you can actually find what you are looking for, and where you don't wait eons for meaningless graphics to load. Where the organizational structure of the site matches the way the viewers think. Is this such a strange concept — putting users first?"

– Don Norman, usability expert
2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science

Couldn't have said it better myself, so I didn't even try.

Although he's talking specifically about web sites, the principle applies to all design, including print, interior, industrial, clothing, landscape … whatever.

I've succeeded when the message gets understood and the recipient has a positive experience.

Awards

I don't do what I do to collect awards. I'd rather my clients (and their clients) — not some committee — praise the work. However, I have earned some recognition: