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client profiles

A more in-depth look at the development of selected clients' branding and projects over time.

ArtsCard

Gwen Hughes

Having a computer and a word processing program won't make you a bestselling novelist, and having layout software and clipart doesn't make you a professional designer either — talent, skills and experience do.

Use the pop-up menu above, or links in the list below, to view examples of projects.

The categories have been assigned merely to make browsing easier and are by no means exclusive or comprehensive. For instance, a design project may often include the creation of a logo or copywriting.

  • publications: newspapers, magazines, newsletters, annual reports
  • marketing: brochures, posters, flyers, product sheets, catalogs, menus, ads, press kits, HTML e-mails
  • packaging/products: bottle and box labels, CD/DVD discs and cases, book covers, clothing
  • identity: logos, stationery
  • environmental: signage, installations
  • copy & content: advertising, press releases, feature articles and columns, proposals, scripts, web pages, proofreading
  • web sites: creative and organizational consulting, content development, HTML and CSS coding (custom design or modify templates), image creation (backgrounds, buttons, rollovers, animations, etc.)

amen!

direction signs"Let me make one thing perfectly clear: I like art, graphics, aesthetically pleasing designs, beauty. I want pleasurable things in life. My argument is against gratuitous graphics. I want appropriate design, design that fits the needs.

"I champion human-centered web sites: where you can actually find what you are looking for, and where you don't wait eons for meaningless graphics to load. Where the organizational structure of the site matches the way the viewers think. Is this such a strange concept — putting users first?"

– Don Norman, usability expert
2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science

Couldn't have said it better myself, so I didn't even try.

Although he's talking specifically about web sites, the principle applies to all design, including print, interior, industrial, clothing, landscape … whatever.

We've succeeded when the message gets understood and the recipient has a positive experience.

We don't do what we do to collect awards. We'd rather our clients (and their clients) — not some committee — praise our work. However, we will mention that two designs for trading pins were approved for the 1998 Winter Olympic Games in Nagano, Japan, and the Berlin Wall Celebration invitation was the June 2002 P22 logo "P22 Fonts In Use" winner.

If you would like to see a larger version or a PDF of any sample shown here, for more details about a particular piece or project, or to inquire about additional examples, please contact us.

 
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